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What UTM parameters are
UTM parameters are tags added to a URL so analytics tools can identify where the traffic comes from. The main ones are utm_source (source), utm_medium (medium), utm_campaign (campaign), utm_term (term) and utm_content (content).
Build the URL
Enter the base URL (with http:// or https://) and the utm_source, which are required; the other fields are optional. The URL with the parameters is generated automatically and you can copy it with one click. Use the quick fill buttons to load typical combinations (email, Google CPC, social...).
